Branded Games & Eventsfor Marketing Campaigns

Transform brand engagement, loyalty, and conversion through game-driven campaigns, scalable events, and interactive digital experiences.

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Why Game-Based Marketing Works

Research and real-world results show how game-based experiences increase engagement, retention, and conversion across customer journeys.
60%
of customers are more likely to buy
6x
higher purchase frequency
22%
increase in customer retention
12x
more organic traffic

Products for Game-based Social Engagement

Explore different product options and choose the structure that fits your goals best.
Fully Custom Branded Gaming Experiences

EVENTSPACE

Fully Custom Branded Gaming Experiences
Create fully customized, brand-owned gaming experiences designed to engage your audience at every stage of your campaign.
White-labeled visuals, domains, and interfaces aligned with your brand identity
Custom game mechanics and interaction flows built around campaign goals
Flexible formats for launches, media activations, and special brand moments
Designed for storytelling, participation, and measurable engagement
Large-Scale Competitive Experiences

TOURNAMENTHUB

Large-Scale Competitive Experiences
Launch large-scale, branded competitions that turn audiences into active participants and create memorable, shareable campaign moments.
Fully white-labeled tournament environments aligned with your brand
Scalable formats for nationwide, regional, or global campaigns
Competitive mechanics that drive participation, return visits, and buzz
Built for high-volume engagement, reporting, and post-campaign insights

All Games & Engagement Tools

KELIMELIK
KELIMELIK
BOGGLE
BOGGLE
SPADES
SPADES
HEARTS
HEARTS
MATCH & PASS
MATCH & PASS
OKEY
OKEY
CHECKERS
CHECKERS
BLOB WARS
BLOB WARS
CONNECT4
CONNECT4
CHESS
CHESS
BACKGAMMON
BACKGAMMON
MINESWEEPER
MINESWEEPER
9 MEN'S
9 MEN'S
DRAUGHTS
DRAUGHTS
BATTLESHIP
BATTLESHIP
KELIMELIK
KELIMELIK
BOGGLE
BOGGLE
SPADES
SPADES
HEARTS
HEARTS
MATCH & PASS
MATCH & PASS
OKEY
OKEY
CHECKERS
CHECKERS
BLOB WARS
BLOB WARS
CONNECT4
CONNECT4
CHESS
CHESS
BACKGAMMON
BACKGAMMON
MINESWEEPER
MINESWEEPER
9 MEN'S
9 MEN'S
DRAUGHTS
DRAUGHTS
BATTLESHIP
BATTLESHIP
KELIMELIK
KELIMELIK
BOGGLE
BOGGLE
SPADES
SPADES
HEARTS
HEARTS
MATCH & PASS
MATCH & PASS
OKEY
OKEY
CHECKERS
CHECKERS
BLOB WARS
BLOB WARS
CONNECT4
CONNECT4
CHESS
CHESS
BACKGAMMON
BACKGAMMON
MINESWEEPER
MINESWEEPER
9 MEN'S
9 MEN'S
DRAUGHTS
DRAUGHTS
BATTLESHIP
BATTLESHIP

Use Cases

Explore how to bring GUUL into your team’s everyday moments and celebrations.
Awareness & Reach
Engagement & Interaction
Loyalty & Retention
Branded Trivia & Quizzes
Interactive Event Pages
Reward-Based Campaigns
Branded Trivia & Quizzes
Interactive Event Pages
Reward-Based Campaigns
Viral Game Campaigns
Polls, Surveys & Live Voting
Seasonal & Recurring Activations

Let’s build an engagement experience tailored to your campaign goals.

Testimonials From Fellow Guulers

quote

For a long time, we have been looking for a gaming-interaction platform that would be constantly available and integrated into our internal products for all our employees to use. Thanks to the rapid support of the GUUL team, we integrated the Guul Gamespace solution into our HR application. We believe that the virtual playground we offer to our employees will increase the sense of community and bring our remote teams closer.

Beril Atila
Türkiye İş Bankası | Internal Communications Deputy Manager
tameFame

We transformed the long-running Yıldız Cup, which has been organized for many years, into the Global Yıldız Cup on a global scale through digital gaming, using the GUUL Event HUB solution. With language support, customized game integrations, and live support services available for our colleagues worldwide, we centralized our event management and provided an exceptional experience. Across three distinct occasions, we hosted enjoyable activities for over 6000 colleagues, spanning the globe.

Büşra Çatır
Yıldız Holding | Employee Experience & HR Projects Senior Manager
tameFame

For our comprehensive tournament event featuring over 1000 Enerjisa employees, and encompassing 14 games, we opted for the GUUL Event HUB solution. Centralizing the entire event for our employees, communications and operational processes were incredibly streamlined and facilitated. Thanks to GUUL Event HUB, we were able to create a flawless employee experience for our internal tournaments. Especially, the live support and customer success service we received throughout the project further strengthened this experience.

Coşkun Deniz Teran
Enerjisa Esports Committee | Technical Development Team Leader
tameFame

As the Akbank family, we wanted to kick off the year 2023 with joy, together with all Akbank employees across Turkey. Gathering with nearly 6,000 of our colleagues, we joined together in GUUL's New Year's Special Bingo game. With special live broadcasts and prizes, we’ve had the chance to offer Akbank employees a flawless experience thanks to GUUL's robust infrastructure and powerful technology.

Volkan Şimşek
Akbank | Employer Branding & Communications Professional
tameFame

As Açık Holding, we’re always looking for innovative solutions to enhance team communication and engagement. Integrating GUUL into our Microsoft Teams workspace has allowed us to introduce a dynamic and engaging experience for our employees. The ability to organize Chess and Backgammon tournaments directly within Teams has not only streamlined the process but also fostered a highly interactive and enjoyable environment. GUUL’s user-friendly platform has helped us strengthen team connections and make better use of the tools we rely on every day.

Onur Gürsoy
Açık Holding | Head of Digital
tameFame

At Hepsiburada, creating opportunities for our teams to connect and engage is one of our top priorities. As part of our HepsiFun activities, we wrapped up 2024 with a lively Tombola event, which turned out to be a fantastic way to celebrate the end of the year. With over 1,600 participants, the event was filled with excitement, laughter, and a sense of connection. The ability to customize the event to reflect our brand, along with the dedicated support from GUUL’s team, made it a truly special and memorable experience for everyone involved.

Egemen Paslı
Hepsiburada | Employee Experience Senior Manager
tameFame

We added GUUL Trivia Competitions to our activities to strengthen connections with our employees in a hybrid and branch work environment. Every Friday, the entire MULTI Turkey team comes together for the competitions, enjoying themselves while learning at the same time. By customizing the competitions to align with our corporate identity and adding our personal touch to the questions, we find the opportunity to enhance the experience. Through these trivia competitions, we organize interactive and entertaining events that our team eagerly looks forward to each week.

Deniz Metin
MULTI | HR Director
tameFame

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