How to Attract Gen Z Employees

Apr 20, 2022 | Guul Games

As the corporate world rapidly changes, the newest generation (Gen Z) hits the workforce with different expectations than their predecessors. They want work/life balance, a sense of purpose, and growth opportunities. If you're looking to attract Gen Z employees to your company, you need to create a work environment that meets their needs. This blog post will discuss creating a company culture with employee engagement ideas to attract a new generation of workers.

Understand what Gen Z values.

Children of the digital age are highly adept at using technology and are very comfortable with change. Unlike previous generations, they do not shy away from discussing complex topics like mental health, gender identity, and sexuality.

Generation Z is considerably more progressive than previous generations in terms of values. They are more accepting of diverse lifestyles and cultures, and they are more likely to believe that everyone should be treated equally regardless of race, ethnicity, or sexual orientation.

Create a company culture that aligns with generation z values

Generation Z is the most diverse and educated generation in history, and they're looking for employers that share their values. To create a company culture aligned with Gen Z's values, you should focus heavily on inclusion and diversity. This generation is all about acceptance, so make sure your work environment reflects that. Team members should be employees of all ages, backgrounds, and genders. In addition, focus on giving back to the community. Gen Z is passionate about making a difference, so look for ways to incorporate philanthropy into your company culture. For example, sponsoring a friendly competition among team members to raise money for a particular cause could also be a great way to keep remote employees engaged.


Allow working from home and other options for remote work.

To create a work environment that keeps remote employees engaged and attracts Gen Z team members, you need to provide opportunities for collaboration and allow for flexible work hours. Specifically, you should consider investing in communication channels, such as video conferencing and instant messaging. In addition, regularly checking on your remote team can help keep remote employees engaged. Team-building exercises, like gamification, are also popular employee engagement ideas to make remote workers feel like essential team members.

A remote workforce also allows employees the freedom to structure their workdays. When a company allows working from home, employees feel like they can better balance their job with their responsibilities outside of work. With more employees working remotely, it's essential to create a work environment that keeps remote employees engaged. Here are a few tips:

  • Use technology to your advantage. For example, utilize video conferencing and chat tools to keep remote team members connected.
  • Encourage collaboration. Encourage team members to work together to solve problems. Promote idea sharing among the team.
  • Promote work/life balance. Offer flexible work hours and policies that allow employees to live outside of work.
  • Be open to change. Be willing to explore new ideas and approaches.
  • Use team-building exercises. Gamification, in particular, is quickly becoming one of the more popular employee engagement ideas aimed at making remote workers feel like essential team members.

Promote work/life balance.

As the modern workplace evolves, more and more employees find it challenging to maintain a healthy work/life balance. An imbalance between work and home life can lead to decreased productivity, increased stress levels, and a general feeling of unrest. Therefore, promoting work/life balance for your team members is essential to success and talent retention. One way to increase work/life balance is to provide flexible scheduling options. By allowing employees to choose their start and end times or providing the opportunity to telecommute on certain days, your employees feel a greater sense of control over their routine and workflow.

Employers can also create a relaxed and supportive work environment where employees feel comfortable taking breaks. Encourage employees to use vacation time to recharge and feel satisfied after resting. Let them gather around the water cooler or step away from their computers when working from home. Regularly checking on progress by email but allowing some response time can do a lot to keep employees from feeling like they are chained to their screens.

Give your employees a sense of purpose in their work.

Ensure that your company's mission and values align with your employees' values to help them see the purpose of what they're doing daily. For example, since Gen Z is heavily focused on values and justice, it makes sense they will want to contribute to the greater good.

You should also provide opportunities for career growth and development. When employees feel stuck or held back, it can be hard to find a sense of purpose in their work. By offering opportunities for advancement, you'll help them see the long-term potential in their roles.

Finally, create a work environment that is supportive and collaborative. When employees feel like they're part of a team and working towards common goals, they're more likely to find a sense of purpose in their work.


Promote creativity and innovation

Studies have shown that businesses that foster a culture of creativity and innovation are more successful in terms of profitability and employee satisfaction. There are several ways to promote creativity and innovation in the workplace, including:

  • Encouraging employees to take risks and think outside the box
  • Encouraging open communication and collaboration among employees
  • Providing opportunities to learn new skills and explore new ideas
  • Encouraging employees to experiment and take calculated risks By promoting creativity and innovation in the workplace, businesses can give themselves a competitive edge and create a more enjoyable environment for employees.

Offer a workplace that is social and interactive.

To offer a social and interactive workplace, employers should consider various factors. First, companies should design the physical space to encourage collaboration and discourage isolation. For example, cubicles can be replaced with open workspaces, and common areas can be created for informal meetings and socializing. In addition, employers should encourage employees to participate in company-sponsored social events and create opportunities for employees to interact with one another daily. Finally, employers should ensure ample personal and professional development opportunities. By offering a social and interactive workplace, employers can create an environment that is both productive and enjoyable for employees.

Join Our Newsletter!

Stay up to date about our offers, events, and products.
Play | Connect | Succeed
Get in on
Microsoft Teams
Get in on
Tallinn, Estonia
Copyright © 2024, Guul Games! All Rights Reserved.